iO Blog

In this post-holiday season lull, we finally have a free moment to pick up a few dusty "Best of" gear lists from our favorite cycle rags. Flipping through the pages, we will become inundated by adverts claiming fantastic specs and solutions to problems we didn't know we had.  So what do you do?

Our advice?

Before picking up that magazine or jumping online, go to your bike first. Take a look at what you have. Cast a critical eye over your whole bike - from welding points on the frame to cable contact points on the brakes - and then ask yourself:

What cycle-related problems are keeping me up at night?

In this world of easily accessible cycling advertisements all competing for your attention, it's very easy to lose sight of what matters most. We forget sometimes that no one can tell you what matters most to you. Deciding what is important to you and what you need is exercising your freedom of choice.

Total transparency here, yes, we advertise our products. Of course we do. We want you to know what we have to offer. However, we want you to choose Power Cordz because it solves a problem you have. We get great satisfaction from knowing you chose Power Cordz because you have faith in us and our products. It motivates us to keep making better products, not better advertisements.

So take a look at your bike. What do you need? If it's time for control cable upgrades or new cable housing, we hope you think of us. If it's not quite time for a replacement, we'll be here when you're ready.

Best,

The Power Cordz Team