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"So far I have only used the cordz for derailleurs, and have found them to be light, smooth and durable. I look forward to gaining the same benefits with the brakes too!" - Rob English of English Cycles
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Idaho Business Review Article
Tuesday 16 June, 2009
Watch out, Superman! Valley startup firm develops ‘stronger than steel’ Power Cordz cable for bikes

POSTED: Monday, June 15, 2009
by Zach Hagadone

http://www.idahobusiness.net/archive.htm/2009/06/15/Watch-out-Superman-Valley-startup-firm-develops-stronger-than-steel-Power-Cordz-cable-for-bikes

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ALL CONTENTS ©2008 AND BEYOND IODUPONT INC. ALL RIGHTS RESERVED, PURCHASE YOUR POWERCORDZ ONLY FROM AN AUTHORIZED DEALER.  UNAUTHORIZED REPRODUCTION OF ANY IMAGES OR INFORMATION WITHOUT THE EXPRESSED WRITTEN CONSENT OF IODUPONT IS STRICTLY PROHIBITED